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A focused seven-day optimization brought acquisition cost below the campaign’s $20 target.
All resultsCampaign snapshot
CPA reduction
Final CPA
Campaign duration
01 / The challenge
Bring acquisition cost back under control.
The campaign began with a $22.13 cost per acquisition, above the $20 KPI. The goal was to improve cost efficiency while maintaining a flow of conversions.
02 / The approach
Keep what works. Improve what doesn’t.
The team revisited successful creative, tested audiences, and adjusted budget allocation. Underperforming audience and creative combinations were paused.
03 / The outcome
A $5.51 reduction in acquisition cost.
CPA moved from $22.13 to $16.62 over seven days. The final CPA was below the $20 target.
Cost per acquisition
The same goal. A better cost.
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